Why? Because this time, it's my poster! Well, generally, the idea is that many people think that they are quite lucky so they won't get infected. Therefore, the message this poster conveys is that they are actually, well, not that lucky at all. You can see the picture of a trail of someone walking into a hole more likely of a trap (YES, FOR THE LAST TIME, IT"S A TRAPDOOR, IT"S NOT THAT HARD TO FIGURE OUT, I'm sorry, I was just a little frustrated with all the comments like:"what's that black thing there?"). I stressed the three word "you", "not" and "lucky" (did you notice? "you" and "lucky" was in black ^^).
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